Project OMW
Open my World
Organization Overview
Open My World offers equine‑assisted activities for children and adults with physical, emotional, and cognitive disabilities.
Sessions leverage a horse’s gait, which mimics human walking, to improve balance, strength, and coordination.
Problem
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Users often find the donation page confusing, making it hard to see how their contributions are used.
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Poor navigation and limited information about the organization's programs can leave visitors feeling lost and uninterested.
Solution
● Increase visibility and popularity by modernizing and decluttering home page
● Enhance and redesign the programs and services page
● Highlight donations to gaining support for the organization
● Strengthen volunteer support by spotlighting opportunities to give back
Impact
Key Outcomes:
● 40% increase in user interaction
● Higher engagement with donation and volunteer pages
● More inquiries about equine-assisted therapy and programs
● Improved navigation, leading to a better overall user experience
